The Sales Price Pyramid
A graphic representation of the buyers who will
consider a home at a given price point in relation to a
realistic market price.
The Sale Price
Is determined by what a buyer is willing to pay, and what
the seller is willing to accept based upon current market
conditions.
The market sets the listing price
Current Market Conditions set the listing price for a
property, based upon similar properties in the same
area.
What doesn’t determine the price
What you paid - What you need - What you want - What
your neighbor says - What another agent says -
Cost to rebuild
Setting The Right Price
Home Pricing Pyramid
ABOVE
BELOW
% Of Interested Buyers
Market Value
+15%
+10%
-10%
-15%
10%
30%
60%
75%
90%